{"id":6749,"date":"2026-11-12T10:00:00","date_gmt":"2026-11-12T03:00:00","guid":{"rendered":"https:\/\/dawainews.com\/?p=6749"},"modified":"2026-11-12T08:30:22","modified_gmt":"2026-11-12T01:30:22","slug":"ketua-dekranasda-agam-manfaatkan-teknologi-digital-bagi-pelaku-usaha","status":"publish","type":"post","link":"https:\/\/dawainews.com\/?p=6749","title":{"rendered":"Ketua Dekranasda Agam: Manfaatkan Teknologi Digital Bagi Pelaku Usaha"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Dawai News, Agam &#8211; <\/strong>Pemanfaatan teknologi digital dalam membangun ekosistem pemasaran yang lebih luas dan berdaya saing bagi para pelaku usaha sangat perlu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hal tersebut disampaikan  Ketua Dewan Kerajinan Nasional Daerah (Dekranasda) Kabupaten Agam, Ny. Merry Benniwarlis, saat Bimbingan Teknis (Bimtek) pemasaran digital bagi pelaku IKM Kabupaten Agam di Hall Balcone, Tilatang Kamang, Agam, Rabu, 11 November 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menurutnya, perkembangan teknologi digital harus menjadi peluang yang dimanfaatkan secara optimal oleh pelaku UMKM untuk memperkenalkan produk, memperluas jaringan pemasaran, serta menjangkau konsumen tanpa dibatasi jarak dan waktu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pemanfaatan platform digital seperti media sosial, marketplace, dan berbagai aplikasi pemasaran dinilai dapat membantu pedagang mempromosikan produk secara lebih efektif, menarik minat konsumen, sekaligus meningkatkan nilai jual produk lokal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ny. Merry Benniwarlis juga mengingatkan bahwa kualitas produk harus tetap menjadi perhatian utama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kemasan yang menarik, identitas produk yang kuat, pelayanan yang baik, serta kemampuan mengikuti perkembangan tren pasar merupakan bagian penting dalam membangun kepercayaan konsumen.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img data-recalc-dims=\"1\" height=\"600\" width=\"600\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/amcnews.co.id\/wp-content\/uploads\/2026\/11\/1000257395-600x600.jpg?resize=600%2C600&#038;ssl=1\" alt=\"\" class=\"wp-image-69057\" style=\"aspect-ratio:1;width:600px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPelaku usaha tidak cukup hanya menghasilkan produk yang berkualitas, tetapi juga harus mampu memasarkan produknya secara kreatif dan mengikuti perkembangan teknologi. Dengan memanfaatkan pemasaran digital, produk-produk unggulan Kabupaten Agam diharapkan semakin dikenal dan mampu bersaing di pasar yang lebih luas,\u201d ungkapnya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ia berharap para pedagang dan pelaku UMKM tidak ragu untuk mulai beradaptasi dengan teknologi digital, meningkatkan keterampilan pemasaran, serta membangun kolaborasi dengan berbagai pihak guna memperkuat ekosistem ekonomi kreatif daerah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melalui penguatan pemasaran berbasis digital, Dekranasda Kabupaten Agam diharapkan dapat terus mendorong tumbuhnya produk-produk lokal yang memiliki daya saing, memperluas peluang usaha, dan meningkatkan kesejahteraan masyarakat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan demikian, transformasi digital bukan sekadar mengikuti perkembangan zaman, tetapi menjadi salah satu langkah strategis untuk membawa produk lokal Agam semakin dikenal, diminati, dan mampu menembus pasar yang lebih luas. <strong>amc<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dawai News, Agam &#8211; Pemanfaatan teknologi digital dalam membangun ekosistem pemasaran yang lebih luas dan berdaya saing bagi para pelaku usaha sangat perlu. Hal tersebut disampaikan Ketua Dewan Kerajinan Nasional Daerah (Dekranasda) Kabupaten Agam, Ny. Merry Benniwarlis, saat Bimbingan Teknis (Bimtek) pemasaran digital bagi pelaku IKM Kabupaten Agam di Hall Balcone, Tilatang Kamang, Agam, Rabu, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"facebook_image":"https:\/\/dawainews.com\/wp-content\/uploads\/2026\/11\/IMG-20261111-WA0088-2048x1366-1.jpg","title":"Ketua Dekranasda Agam: Manfaatkan Teknologi Digital Bagi Pelaku Usaha - Dawai News.Com","description":"Dawai News, Agam - Pemanfaatan teknologi digital dalam membangun ekosistem pemasaran yang lebih luas dan berdaya saing bagi para pelaku usaha sangat perlu. Hal"},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"_slim_seo_primary_term_category":17,"_slim_seo_primary_term_post_tag":626,"footnotes":""},"categories":[17],"tags":[626],"class_list":["post-6749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daerah","tag-ketua"],"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":4451,"url":"https:\/\/dawainews.com\/?p=4451","url_meta":{"origin":6749,"position":0},"title":"Maria: Inovasi Hal Penting Dalam UMKM","author":"dw","date":"Agustus 6, 2026","format":false,"excerpt":"Dawai News, Padang Panjang - Kolaborasi dan inovasi menjadi dua hal penting yang perlu diperkuat pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) agar mampu berkembang dan meningkatkan daya saing. Hal tersebut disampaikan Ketua DPD Pegiat Pendidikan Ekonomi Kreatif (PPEKRAF) Sumatera Barat, Ny. 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Merry Benni Warlis mengatakan untuk melestarikan kerajinan tradisional. Hal tersebut dikatakan saat mengunjungi studio dan rumah tenun Songket Bernhard Bart di Jorong Panca, Nagari Batu Taba, Kecamatan Ampek Angkek, Kamis, 15 Oktober 2026. 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